Objective:

Design a streamlined, intuitive user experience that minimizes friction in the conversion process, reducing drop-off rates and improving lead generation and sales conversion. This includes improving page load times, placing form at a right spot, and creating compelling CTAs that lead users to take immediate action.

Metrics:

Track conversion rates on key pages, funnel drop-off rates, and lead-to-customer conversion rates.

Design Enhancement: 

This design features content and form side by side, focusing on creating a unified visual experience. The layout allows users to see and interact with related information simultaneously, making it easy to use, reducing confusion, and improving clarity.

On mobile, the form falls below the content, allowing users to consume and understand the information before reaching the form. This can be beneficial for decision-making.