The Life Quote flow is the first fully native quote experience in the State Farm® mobile app. Users can quickly obtain a life insurance quote and send it to a State Farm agent.
This mobile app allows customers and State Farm agents to communicate by text on iOS and Android.
Animated prototype of a customer’s payment flow on statefarm.com. (0.37 sec video)
Customer experience card for and promo screen for the HP Smart app on Windows, Mac, iOS, and Android.
Objective:
Design a streamlined, intuitive user experience that minimizes friction in the conversion process, reducing drop-off rates and improving lead generation and sales conversion. This includes improving page load times, placing form at a right spot, and creating compelling CTAs that lead users to take immediate action.
Metrics:
Track conversion rates on key pages, funnel drop-off rates, and lead-to-customer conversion rates.
Design Enhancement:
This design features content and form side by side, focusing on creating a unified visual experience. The layout allows users to see and interact with related information simultaneously, making it easy to use, reducing confusion, and improving clarity.
On mobile, the form falls below the content, allowing users to consume and understand the information before reaching the form. This can be beneficial for decision-making.
A personalized infographic in the State Farm® mobile app explains the consolidation of a customer’s current auto policies. The graphic is paired with options that empower the customer to customize their new consolidated policy.
Interactive Point of Sales training for GODIVA associates.
This mobile app allows State Farm Agents to help customers identify their goals and coverage needs.
Playful and colorful flat icon exploration.
This iOS application helps State Farm Agents to quickly enter a prospective customer’s ID and save their information while out of the office.
State Farm Financial Coaches can use the Next Door web app to help clients create a simple budget.
JCPenney Point of Sale training web application.
